A sustainable business model?

If we start to think about it and we look back at how business life had enormously changed during the last two centuries, we would never have thought that industrialisation, its practices, and posteriorly plastic must find an end.

Industrialisation was created in order to make our lives easier, increase our agriculture production and feed the fast growing population. People were moving to the cities because no more men were needed working on the fields. Then plastic was created and it increased its use as fast as time went passing, becoming easily the replacement of other materials due to its ephemeral value. 

At that time, people only saw its benefits and how life was becoming practical and easier for all of us and it was for that reason that it quickly took a role in our daily life, especially in business which did not miss the opportunity to spread it out towards any object or tool was created.

People started to consume indiscriminately and consequently getting rid of it as they used it.  Luckily this kind of ‘easy’ type of life did not last much and it wasn’t meant to do it either.

Looking towards change

Nowadays we are heading towards finding how to solve the problem we already created because fortunately it can’t be hidden on the islands of waste abandoned on the middle of the sea anymore, or perhaps by deeply digging into the earth in order to cover all over. Ideas are rapidly transforming as an effective solutions; recycling? A circular economy?

After all this mess we have made, it’s when it comes finally why sustainability is the new trend in today’s business life thanks to people realising about these issues.

New ways of doing business

Many companies from all around the world, particularly right after Agenda 2030 for sustainable development was agreed, have started to modify their business practices and greening up. In fact, many other companies, and especially startups were born inspired by this boom, even multinational companies are adopting these models in order to follow this and adapt to what is now expected from them.

To be sustainable is indeed a new trend, and there are many theories which support it. First of all, there are plenty of benefits linked to becoming sustainable, such is the case of reducing taxes, for instance; lower emissions are translated into less taxes and long-term expending. Of course it is understandable that companies want to reduce their outlays and what’s better to do it through something which benefits everybody?

As things go changing there are many possibilities that working placements and, of course working atmosphere would improve. Getting green supplies, water filters, plants and recycling will enhance working conditions and health of employees is just one thing, but to create jobs based on sustainability, and even companies which can improve workers wellbeing is a must.

The media role in shaping today’s business

As media becomes more and more powerful, public opinion does as well. And this is actually a side effect of a sustainable business model, but indeed not the main reason to do it. Because of this, many companies catch up strongly people’s attention by proudly showing off their greenness. Such is the case of using recycled materials, non-testing on animals, giving up plastic and so on.

Konligo’s mindset regarding sustainability

When it comes to doing business and you are looking for a plan, your vision must be basically linked to what is important in today’s world. As many people know business is all about opportunities and Konligo saw an opportunity on the event industry due to be particularly generating a lot of waste. In addition to this, Konligo’s crew mindset have been carefully selected by choosing highly prepared professionals and being mindful about their values regarding sustainability and environmental issues.

In addition, to look towards a circular economy must help us to understand that every purchase that we make must cause a consequence in nature. Every natural cycle has a renewal ending and beginning, but what’s happening with the majority of the products that we own? They are mostly created to be always here because their lasting cycle is lineal, so after being produced and used they ended up polluting fields and sea. 

A circular economy is aimed by Konligo as a business model reference. We certainly believe that this kind of model should be adopted for many, because of this we aspire to reach a sustainable expertise and develop a consequent outlook through designing structures from waste materials, giving them a circular cycle where they can become functional again.